Climate Change – this will be our war.

The tech industry – which I am a part of – is full of contradictions: The same people who think that we can live forever or fly to Mars, shrug their shoulders when you confront them with the subject of  global warming.

I’ve always been concerned about the environment. As an engineer the waste of resources and our trash culture was always painful to observe. I did my bit like co-founding avocadostore.de which is a marketplace for eco-friendly goods. 

Over the past 15 years it became increasingly clear that wasting resources is much less of a problem than global warming.

In a typical boiling-frog-scenario, we were all content with green washing, some trash separation, believing that our next car would use less gas, and a general feeling that technology, exemplified by LEDs and solar energy will eventually solve our problems. 

The approach so far is not enough. We will have to change.

I am so delighted that the kids of Fridays for future were the first to wake up. They can’t do it by themselves. We all are in this together. I am convinced that we can succeed in this massive challenge for humanity. 

In a similar way as previous generations had to win two world wars for civilization to continue, I believe we will win our war on climate change.

It will not be enough to change our individual behavior, as industry and business try to convince us. We as voters will need to influence our political environment of all parties that we need new guard rails for business and industry. A new playing field.

Being able to anticipate shifts in attitudes and behaviors has fueled my entrepreneurial trajectory.

I see such a shift now, and I will be part of it.