I like Google. Most of the time.
But I really don’t understand most press articles about Google. Take a look at today’s article in FTD and many newspapers or blogs. Everyone is upbeat about Google’s initiatives to develop alternative energy sources. I think this is great. But:
1. Why not publish the energy consumption of Google’s server farms in the first place? Why not start a discussion about all the website’s energy consumption (including ours)?
2. What do you need a Boing 767 for? Page and Brin are investors in the Tesla electric car. Which is good. They have Mr. Climate Change Al Gore on to their advisory board. Also nice. But, they also own a Boeing 767. Which gets favourably mentioned in the FTD because of their great relationship with Nasa. What on earth do you need a 280 ton private jet for? I can understand the need for a business jet. You need to have a way to get around your empire. And I hate waiting in line for the security checks too. But a 767? The only reason I can see is the good old “mine is bigger than yours” Of course they have to be outdone by the arab sheikh who just has ordered his A 380.
3. And, most disturbing for me: Why is space travel one of the hobbies of ultra hip web entrepreneurs such as Esther Dyson (I really like you Esther, but…), Jeff Bezos and also Larry Page and Sergei Brin? Space travel to me is simply the maximum amount of carbon dioxide a single person can possibly produce.
It seems like the ultimate status symbols today are still linked to the ultimate in waste of energy or maximum pollution.
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