If we employ the social media discussion techniques to promote the idea of a sustainable lifestyle, then we can have more impact.

This is the basic assumption why I started this blog. I had been entertaining this thought for a while and then put it into action between meetings during the past weeks and finally made it public last Thursday morning. The response I received for three articles was awesome. Several blogs wrote about it. I must have struck a chord with Markus from Blognation. Markus suggested trying carbon offsetting for our flights, but I am sceptical. I would rather have more pressure on us to reduce them than to buy our way out of it.

But what means most to me is the immediate impact: Cem Basman, who runs startup-weekend in Germany, immediately reacted in altering the requirements for the startup to be created that it should comply with a sustainable approach.