The message you didn’t get.

Most of us suffer from too many messages, too many notifications, too many news we can’t do anything about. I’m in an every lasting struggle to tame this barrage of information.

As a CEO, you constantly get feature ideas from the team and your customers, people trying to sell to you. Coworkers asking you to sign off on things. There is no limit of new messages to deal with.

But: Often the most important messages are those that are not being sent.

In running a startup I ask myself every single day:

Which is the message I didn’t get today?

– The “mission accomplished” from our developers to fix a crucial bug.

– The “Yes, I’ll join the team” from a potential star hire.

– The “Sure, we’re interested” after an investor meeting.

– The “Hey, we’d like to work with you” from an obvious client.

– “Hey we’ve discovered a crucial bug” from the same developers.

I constantly need to sell. To chase. And as a team I encourage everyone to work on the hard stuff. It is easy to react to the non-important. It is hard to stay focused on the important. In building a team, there are many people who want to be hired. Nobody sends you a message that he should rather be let go.

Real masters manage in some areas to build “Pull” instead of “Push”. Create a brand, so the right people follow you. Build a clear positioning so the right customers chase you. Create the right rules within the team, so those messages start to come.


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