Entrepreneur, Investor & Board Director.
If you spend a lot talking to people from other countries, you discover how odd certain things are in your own country. Statistics always show that fewer Germans live in their own home, as in comparable nations. However, many visitors are amazed by the number of shiny new cars in front of rental appartment buildings….
On the right hand of this picture you see Germany’s leading brand on eco friendly household cleaners with biodegradeable ingredients. On the left hand, you see a very non-eco friendly cleaner, which has been packaged in a green bottle. Found this in our toilet. Setback.
Although I am part of the web 2.0 startup circus, I have never really come across a discussion on the ethical implications of business. In Germany, there has been B.A.U.M (German Environmental Management Association) for a long time, but not sure where this has made an impact on startups. Of course, in a startup, you…
